Kaspersky Lab becomes the leader in anti-virus sales in Europe



Kaspersky Lab becomes the leader in anti-virus sales in Europe.

Translated from Russian by J.Hawk.

The Kaspersky Lab (KL) became the leader in sales of
information security software in Europe, having overtaken the previous leader
Symantec. This was announced by the analytical firm GfK in its report. Kaspersky
software especially popular in Germany, although in general protection software
does not sell as well as before.

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In January 2015, Europeans spent 25.2 million Euro on
antivirus and other security software, or 10% less than in January 2014. KL took
first place, with 34% of all sales. The second place took McAfee with 27% and
Symantec with 25%. A year ago the situation was different: Symantec had 35% of
the market, KL 30%, and McAfee 24%.

GfK studies retail sales and does not provide statistics on
internet sales. KL has especially strong presence in Germany: in the space of
one year the company increased its market share from 53% to 60%.

According to the KL managing director for Europe Aleksandr
Moiseyev, there isn’t a single reason why the firm took the top spot. He says
that the company raised the quality of its technical support and increased the
amount of corporate sales in Europe, which prompted some users to also buy it
for their home computers.

J.Hawk’s Comment: There are two dimensions to this issue.
One is that Russia is capable of making software competitive with that of top
US firms (note that no EU-based firm is mentioned in that story, incidentally).
The second one is that Europeans not only don’t mind buying Russian but
actually increasingly prefer it over American software. Is it the fear of US
espionage and the “backdoors” which everyone now assumes are part of every
commercial US product? The attempt to exploit the Internet as a tool of
national power must have been too tempting for the Obama administration not to
exploit. The downside is that, of course, since the Internet is part of the
global commons, once one party attempts to de-facto privatize it, others will
develop their own alternatives, and that’s what we are seeing in this and other

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