Recently, the Russian-speaking segment of the Internet got flooded with personal photographs from the 1990s. I first took note of them on my own Facebook feed. Some appeared expectedly funny—imagine the hairstyles!—others were nostalgic. Yet what seemed like a spontaneous flashmob turned out to be a planned event. In fact, this social-networking experiment was organized by the Yeltsin Foundation in conjunction with one opposition publication. It targeted the under-40 demographic, but especially those born in the late 1980s-early 1990s, who were too young to remember some of the horrors of that decade. Thus, the purpose of this pseudo-spontaneous photo-sharing was to reshape the memory of a nation about the early years following Soviet collapse. This memory has been overwhelmingly negative: looting the country’s natural resources by the select few, mob violence in the streets, daily hunger, institutional collapse, and national humiliation, just to name a few aspects.
And now, a new Yeltsin Center that includes a museum and an archive is being launched in Yekaterinburg, Russia on November 25 by the same non-government organization. Its declared purpose is the seemingly benign preservation and analysis of the social and political events in the 1990s. This upcoming opening has been accompanied by a substantial and professional social-media campaign and consequent protests.
Some of the protesters pointed out that its location in Siberia and the recent slew of visits by foreign diplomats are not coincidental, and are meant to generate social unrest and “Siberian separatism.” The latter does not actually exist on any meaningful scale, though certain Western media sources hyping it in order to serve their respective countries’ geopolitical interests certainly wish this were true. In any case, these protesters are wary of the so-called color revolutions gone wrong, and many Russians, in general, view the Center’s purpose as one of rewriting history. Whereas what happens with the Yeltsin Center remains to be seen, the photo-sharing exercise in soft power turned out to be a failure.
After all, in addition to photographs, thousands of people, including the target demographic itself, disseminated personal commentary that was less than favorable. Some of it is worth translating and appears below. I have taken these reader statements from the Facebook page of a well-known Russian journalist, Dmitrii Steshin, who writes for Komsomolskaia Pravda.
There are many interpretations of the USSR’s dissolution—from Western malevolence to a people’s utopian desire for the ideologically Liberal values of democracy and freedom, personal and economic. The truth is somewhere in between: the combination of Western pressure, failure to transform a giant ossified bureaucratic organism in dire need thereof, and the country’s own elites betraying national interests are some of the most important factors to consider.
After 1991, nothing was the same. Some saw this brave new world as an opportunity, but most were lost. Social guarantees, toward which many worked and contributed all their life, disappeared. Many institutions simply collapsed: well-educated and extensively-trained scientists and engineers were out in the streets, if not literally, then making too little to provide basic necessities.
Just ask my parents.
Protest signs read: “A hungry physicist is a SHAME for Russia” and “Give scientists the salaries that they are OWED.”
Factories and entire factory towns stopped operating. The military was demoralized: unilateral pullback from abroad with no written guarantees from NATO. (Look where that got us today.) Russia turned into one big open-air market with what some euphemistically described as “small business.”
Luzhniki Stadium-area of Moscow as a giant open-air market, 1997. This and most other photographs below are from an exhibition called Boris Yeltsin and His Time (Boris Eltsin i Ego Vremiia) by the Moscow House of Photography.
In truth, the more entrepreneurial residents traveled abroad to purchase clothing and other kinds of products to resell them at a markup domestically. “Export / import” turned into a joke about Eastern Europeans everywhere.
Hostages leave a Budenovsk hospital captured by a group of terrorists in 1995, the result of which was 129 dead and 415 wounded.
Thanks to the newly-opened borders, Russia was introduced to a whole new world.
Budenovsk hospital at the time of the terrorist attack, 1995.
Boris and his friend, Bill.
The country’s so-called leader made a fool out of himself seemingly on schedule, whether through drunken public appearances or prancing around with that iconic sign of global capitalism, McDonald’s logo, following in the footsteps of the previous leader, who opted for Pizza Hut commercials.
Boris and his friend, Bill. Again.
Democracy was about Coke or Pepsi, after all.
Yeltsin at a McDonald’s opening, early 1990s.
Occasionally, he violently crushed protests in the capital and in Northern Caucasus that his Western supporters tacitly approved. Perhaps, the latter were simply too distracted by purchasing the country’s resources at going-out-of-business sale prices, as advised by the ever-present IMF. Shock therapy. Hyperinflation. Some made fortunes in a matter of months, looting and, often, engaging in criminal activity.
Oligarchs Berezovsky and Abramovich, 2000.
Turf wars left people gunned down in the street in broad daylight. The eXiled made fun of it all.
This was the period that gave birth to one lasting expression, “If you’re so smart, then why are you so poor?”—a criticism directed towards those, who were lost in this surreal new world of wild capitalism.
It wasn’t all bad, of course. Literature and historic writing was now free of rigid ideological constraints, though initially its pendulum swung too far in the opposite direction. Perhaps, understandably. And, they were back. Churches. Hundreds of them.
One of the smaller crosses being attached to the reconstructed Church of Christ the Savior, Moscow, 1995.
Most important was Yeltsin’s legacy of leaving Putin in power. The latter systematically “undid” the damage of the 1990s. Imperfectly. Incompletely. But his leadership provided the country with the kind of reasonable stability domestically and sovereignty internationally that his people forgot could be possible. So next time you smirk about Putin’s impressive ratings, remember the 1990s.
Misconceptions about this decade persist. A particularly pesky one is that the USSR’s collapse had been nearly bloodless. This, of course, is grossly inaccurate, and its affects are still being felt today: the Ukrainian conflict is the prime example. Transnistria, Nagorno-Karabakh, Abkhazia, South Ossetia, Tajikistan, Chechnya… Prior to the war in Donbass, estimates of those who died in military conflicts in the former USSR range from 100,000 to 600,000.
Rally in support of Georgian President Gamsakhurdia, Tbilisi, 1992.
The rest of the statistics for the 1990s show a demoralized people. Overall death rates rose from 10 per thousand in 1989 to 16 in 1994, which is considered unprecedented in peace time. Among causes of death from external reasons, suicide was at the top of the list, up to a quarter of all cases for men. Its rates, specifically, drastically increased: 41.8 per 100,000 population in 1994.
So did alcohol consumption.
Moscow, 1995. Bus-stop ad reads: “The world is changing.”
Abortions skyrocketed. Violent crime grew twofold by the early 1990s, and between 1992 and 1997, 169 thousand people were murdered. Emigration increased dramatically. People fled war and unemployment. Russia alone accepted 11 million asylum seekers between 1989 and 2002. Most of them came from the former USSR. Some commentators have suggested that the numbers of those, who died in this decade due to political and social turbulence as well as war, rivals those lost in Stalin’s 1930s.
But I’ll leave statistical calculations to professionals. In some ways, memories of those, who lived through it all, speak loudly enough.
Most comments that I’ve translated from Dmitrii Steshin’s page could be organized into three categories: food, salaries, and the spirit.
First payday without parents: a pack of kasha, vegetable oil, a pack of sugar, tea, and shampoo. Dieting! 🙂
I remember one particular day from the 1990s: in the morning, really early, we went on a walk to the park with our dogs. We never tried to wake our children up on weekends: the more they sleep, the less they eat. Anyhow, we found several mushrooms in the park and returned home happy, since we had pearl barley at home and could make soup!
In my town, all the pigeons were killed [and eaten]. People searched for food dumpster-diving. Shock therapy.
Svetlana describes her experiences here:
I gave birth to my son in December of 1993. That particular winter was quite cold, and our apartment building barely had any heat. When we returned home from the hospital, it was 10 C (50 F—Ed.) degrees inside, so we lived in a small room without turning off our portable heater for days.
I also remember that it was even difficult to buy soap: the stores were empty. My daddy, who was always very organized, came home one day feeling extremely pleased with himself, dragging a three-liter jar with brown stinky goo. The latter turned out to be liquid soap. We used that horrifying substance for bathing for a long time.
This is difficult to read, brings me to tears! It’s scary to remember that to this day I’m afraid to be left alone with an empty fridge, as if I grew up in besieged Leningrad (during World War II—Ed.). To this day, I feel acute shame because I had thoughts about stealing groceries. And, yes, we had to eat food covered with mould.
Valentina remembers this:
My friend fainted from hunger making kasha for her two little children.
They also did not pay us in money, but in light bulbs, for instance. Then we had to sell the light bulbs in order to buy something to eat. Or barter.
I was happy back then because I was in love. I also had a bag of flour and a bag of potatoes.
Roman writes emotionally:
I remember that my mom bought me a Mars chocolate bar for my birthday. Then there were no more sweets for a long time, because we ran out of money. How many died back then just like that? We can’t say anything good about anyone from that particular government. If they were still alive, we should’ve put them to the back of the wall.
We ate macaroni. For breakfast, lunch, and dinner.
I don’t want to remember those years. I only recall that I came up with the following motto: “We will survive despite everything!” I grasped the fact that we have begun to live better when we got the ability to buy fruit for our children on a regular basis. I’m not talking about limes or avocados, but simply apples, pears, and oranges.
I was a college student at the beginning of the 1990s. I remember that one winter I kept having dreams about apples. 🙂 Evidently, I lacked vitamins terribly, because apples were a huge luxury for me.
Olga describes her memories:
I took my little five-year-old child (I had no one to babysit) and traveled to the nearby town (this was embarrassing to do in my own town) and sold worn children’s clothing, which my daughter outgrew. If I were lucky, then I used the money I earned to buy food. Then there was barter…
A user with a pseudonym comments:
For me, the worst thing about the 1990s was not hunger (it wasn’t that bad, by the way), but rather, the constant, tedious, and continuous sense of humiliation. Today, I would call this national humiliation, but back then…you turn on the television and see drunken Yeltsin, the first Chechen war, and the nationalists in the former Soviet republics…In the streets, there was a mixture of wild poverty and, at the same time, similarly wild tackiness. Discos, tents with booze. Maybe it wasn’t this bad in reality, but this is precisely how I remember it. I can’t even look at my photos from the 1990s: I can’t believe this is how we dressed and styled our hair!!!
Another commentator adds:
The clothing factory made a deal with the nearby macaroni factory to buy macaroni in bulk, which they then sold to us at five times the market price. It was either about taking the macaroni then or waiting for the money to appear. Macaroni for a year and a half.
Food stamps, kasha, and macaroni with onions and carrots. What I really craved was milk products and meat. And money in the millions [due to hyperinflation]. One time, my mom caught a parrot in the park. He lived with us for a year —screaming—then we took him to a local open-air market and sold him for a million. We walked to school. It was hard to walk back because we felt dizzy [because of hunger]. They paid salaries in jackets.
Every recess, I sat at my desk in school because I was exhausted from hunger. I was unable to walk or laugh. Later on, I read that this is how those, who lived in besieged Leningrad, felt. Then I stopped having my period for six months. I also stole bread and tvorog (quark—ed.) from the grocery store a few times.
I have a few memories of my own, too. Receiving large, very elongated cans of humanitarian aid at my school with mystery meat inside. Spam, I think. It was very much expired, but we ate it.
Seemingly endless tank convoys beneath my windows, though it wasn’t a parade that they were about to visit.
August-1991 putsch, Moscow.
Pink bubble gum.
Swan Lake on television instead of the regular programming. For hours.
First dubbed tapes of German heavy metal.
Missing school that was located close to the Moscow White House, as Yeltsin shelled it during the Constitution Crisis. “Snipers on roofs,” they said. Hundreds were left dead and wounded.
October-1993 Constitution Crisis, Moscow.
And herein lies the problem, you see. A concerted effort to repackage a far-removed historic period isn’t difficult, as these Yeltsin Foundation initiatives seem to have attempted. See the way in which Western universities mold Russian history to match their own ideological reading, for instance, and the way it is then disseminated through NGOs back in Russia. This is much more difficult to do with recent, living memories shared by the majority of the people. Indeed, it is especially difficult to do when the said people are no longer experiencing historic disorientation and national humiliation of the Yeltsin era, but are, instead, certain of their past and hopeful of their future.
Joaquin Flores is Editor-in-Chief of Fort Russ News, as well as the Director of the Belgrade based think-tank, the Center for Syncretic Studies. Educated at California State University, Los Angeles, in the field of International Relations, he previously served as Chief Negotiator and Internal Organizer in several jurisdictions for the SEIU labor union in California. Flores has twenty years experience in community, labor, and anti-war organizing. Flores has appeared regularly on Iran’s ‘PressTV’ and Russia’s ‘RT’ news to share his expert opinion and analysis on current geopolitical matters. As a Thought Leader, he has spoken publicly internationally at numerous forums, published in over 10 languages, his conceptual and ideological frameworks, approaches to branding and aesthetics have influenced others in his field.