Google Losing its Market to Yandex in Russia


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August 24th, 2017 – Fort Russ News –

– Agencies – – by Samer Hussein –

The Russian IT company Yandex, responsible for introducing its search engine of the same name, and which is often regarded as one of the best alternatives to Google, the world’s most frequently used search engine, is effectively taking the Google’s market share in Russia.

It is expected that Yandex will go even further after it introduced a new version of its search engine, which is now based on real artificial intelligence that not only opens the requested sites, but also suggests the desired solution. 

Based on the Korolev algorithm, the company’s own creation, the search engine can, while aided by the neural network, compare the meaning of the query and the desired website. Artificial intelligence is tuned to be accurate when searching in Russian realities and expectations.

Korolev, however, is not the first neural net algorithm developed by Yandex. In late 2016, the company introduced a similar algorithm called Palekh. 

With Korolev, Yandex now handles infrequent and complex queries, known as long-tail queries, in two ways: First, by being better at understanding what the user intents than its predecessor as it examines the entirety of web pages rather than just their headlines. Second, by scaling to analyse a thousand times more documents in real time than Palekh.

The increased popularity of Yandex in Russia is also evident by the fact that since August, Russia is the only country in the world where Android smartphone users are now being asked whether their default search engine should be Google or Yandex.

Not just the search engine, but Yandex’s other solutions, namely its email and cloud services, are also becoming increasingly popular among users in the West, which is why the company now offers its services in a variety of languages. 

Particularly fond of them are the pro-Russia leaning journalists and political activists as their sensitive data is safely stored on territory of the Russian Federation, thus making it highly unlikely to be ever shared with the western intelligence services. 

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